Identify multiple sources of survey data to categorise the HH under the grades of NCCS. This forms the representation of the universe of TV viewing HHs.
A research study used to gather specific details of households and individuals to be used together with Census data in the preparation of universe estimates for TV audience characteristics – geographic, demographic, socio-economic status, etc. The Establishment Survey also serves as a randomly selected pool of TV owning households for use in the ongoing selection and recruitment of panel households. This comes under purview of BARC India.