Data Sources
Identify multiple sources of survey data to categorise the HH under the grades of NCCS. This forms the representation of the universe of TV viewing HHs.

Establishment Survey
A research study used to gather specific details of households and individuals to be used together with Census data in the preparation of universe estimates for TV audience characteristics – geographic, demographic, socio-economic status, etc. The Establishment Survey also serves as a randomly selected pool of TV owning households for use in the ongoing selection and recruitment of panel households. This comes under purview of BARC India.

Panel Locations & Identification
Identification of a specific sample locations. This comes under purview of BARC India.

Panel Selection and Training
Selection, recruitment, meter installation & training of household members. This comes under purview of MDL.

Panel Management
Supervision of panel operations with strict adherence to established standards. This comes under purview of MDL.

Measurement and Viewing Data Capture
Watermarking and BAR-O-Meter Technology used to identify & capture TV viewing events.. This comes under purview of BARC India and MDL.