STAKEHOLDERS

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BARC INDIA HOLDS 51% SHARE OF METEROLOGY DATA PVT LTD (MDL) AND TAM MEDIA RESEARCH HOLDS 49%.


BARC India (Broadcast Audience Research Council) is an industry body, to design, commission, supervise and own an accurate, reliable and timely television audience measurement system for India. Guided by the recommendations of the TRAI (Telecom Regulatory Authority of India) and MIB (Ministry of Information and Broadcasting) notifications of January 2014, BARC India brings together the three key stakeholders in television audience measurement - broadcaters, advertisers, and advertising and media agencies, via their apex bodies.

60% stakes of BARC India are held by Indian Broadcasting Foundation (IBF) and 20% each by Advertising Agencies Association (AAAI) and The Indian Society of Advertisers.

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THE LARGEST PANEL MEMBER COVERING COMPANY ACROSS THE WORLD


Our panel deployment of 22,000 HH in India is already the highest in the world. We are looking at expanding to 55000 by 2019. The data is truly representative with importance to both rural and urban population as per their weightage in the universe.

Meterology Data Limited (MDL) is a Metering Company that deploys and maintains meters in "panel households", to collect raw data of TV viewership.
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