REASON TO BELIEVE

The MDL logo is a geometric expression of 7 fundamentals bound by laws of symmetry, coded for specific identity, and unified by singularity of purpose.
MDL's single minded focus is to provide objectivity to your decisions that build or shape your business. To look beyond the headiness of the 'gut feel', the conviction of 'the creative compass', and be nourished by a rich 'diet of data' that strengthens the muscle of reason. Allow your vision to expand with an unhesitating and unbiased beacon, that gives you a trajectory of understanding, before the leap-of-faith.

MDL is made up of seven intertwined strands which are fundamental to everything that it offers. Coiled together it becomes a lifeline for businesses it serves.
The MDL logo is a geometric expression of 7 fundamentals bound by laws of symmetry, coded for specific identity, and unified by singularity of purpose.



The Tangram Inspiration

Tangram is an ancient Chinese puzzle made of 7 specific and precise geometricshapes. Literally Tangram means "Seven boards of skill". It is a wonder of fluid and modular design, with thousands of configurations to express creative forms. A design system of 7 fundamentals, combining and recombining for creative expression, which can be dismantled into immutable absolutes. Pure mathematics meet pure art in Tangram.
MDL




data

DATA SOURCES


Identify multiple sources of survey data to categorise the HH under the grades of NCCS. This forms the representation of the universe of TV viewing HHs.

Meterology Data Limited (MDL) is a Metering Company that deploys and maintains meters in "panel households", to collect raw data of TV viewership.
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