MILESTONES

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speed

  • Using BI data to further supplement our universe estimation
  • 11,000 HH addition per year
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Coverage

  • TV: MDL is already the largest panel member covering company across the world with 22000 families in India
  • Importance to both rural and urban population as per their weightage in the universe.
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next steps

  • 55,000 HHs by 2019 with 11,000 HH growth/ year covering India as per the population weightage
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GUIDED BY TRANSPARENCY


First and foremost, we value that businesses make expensive decisions based on our data. It’s our responsibility on us to be accurate, representative, unbiased and cost-effective. We are committed to give you pure statistics powered by superior technology, guided by transparency, verified by Scale, and attractive by lower cost.

Meterology Data Limited (MDL) is a Metering Company that deploys and maintains meters in "panel households", to collect raw data of TV viewership.
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