DIFFERENT IN THOUGHT

AND BY DESIGN

First and foremost, we value that businesses make expensive decisions based on our data. It's our responsibility to be accurate, representative, unbiased and cost-effective. We are committed to give you pure statistics for clear vision.

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Digital Watermarking

A code inserted into the audio channel of the television signal transmits through the distribution platforms and cannot be, either deleted or overwritten in the cryptographic family it adopts. This increases the integrity and reliability of the collected data.

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Sophisticated meters

Use of the latest BAR-O-METERS for household data collection. With OLED display to increase visibility, embedded SIM to connect to GSM networks and auto-upload data. Indigenously produced, the meters cost almost one-sixth the price of imported ones, which allows larger deployment.

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Time-shifted viewing measurements

Time-shifted viewing measurement captures viewership of ‘beamed-live’ programs recorded and played back. MDL measures viewership as VOSDAL+7, i.e. Viewed on Same Day as Live + 7 days after. State-of-the-art content matching technologies measure all viewing to all television channels on all TV sets in MDL panel homes.

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Simulcast measurements

Details of programs broadcast simultaneously on more than one channels – viewership of every individual channel can be reliably tracked.

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Platform agnostic

The system captures data about TV content consumed through any form of distribution – Terrestrial, DTH, Analog Cable, Digital Cable and Digital.

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GUIDED BY TRANSPARENCY

Open to audit

We ensure there are intermittent internal audits on our operations. So it becomes mandatory to make the process simple, streamlines and followed rigorously across our organization.

Verified by scale

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22,000 HH speak their choices now. Scaling up to 55,000 by 2019.

MDL's cost advantage and aggressive approach are reflected in the rapidly expanding footprint of panel households across the country.




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attractive by lower cost

Accurate measurement, large representation, lower cost of deployment and improved technology, all result in collecting purer and decisive raw data. When processed, this data powers costly decisions of airing programs and targeted advertising. The value arising out of your precise decision making gives you an overwhelming ROI.

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MDL OWNERSHIP


BARC India holds 51% share of Meterology Data Pvt Ltd (MDL) and TAM Media Research holds 49%.

Meterology Data Limited (MDL) is a Metering Company that deploys and maintains meters in "panel households", to collect raw data of TV viewership.
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