THE ART OF DATA COLLECTION

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Data Sources

Identify multiple sources of survey data to categorise the HH under the grades of NCCS. This forms the representation of the universe of TV viewing HHs.

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Establishment Survey

A research study used to gather specific details of households and individuals to be used together with Census data in the preparation of universe estimates for TV audience characteristics – geographic, demographic, socio-economic status, etc. The Establishment Survey also serves as a randomly selected pool of TV owning households for use in the ongoing selection and recruitment of panel households. This comes under purview of BARC India.

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Panel Locations & Identification

Identification of a specific sample locations. This comes under purview of BARC India.

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Panel Selection and Training

Selection, recruitment, meter installation & training of household members. This comes under purview of MDL.

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Panel Management

Supervision of panel operations with strict adherence to established standards. This comes under purview of MDL.

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Measurement and Viewing Data Capture

Watermarking and BAR-O-Meter Technology used to identify & capture TV viewing events.. This comes under purview of BARC India and MDL.


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Recruitment, Installation and Training

The field work is outsourced to two agencies. A Maintenance Supervisor(MS) from these agencies is responsible for Recruitment, Installation, training and maintenance.

All these are done with the help of a tab app used by MS. MS is trained by the agencies to fil the required questionnaires during these activities (if applicable) after establishing his credentials and taking the confidentiality agreements signed with HH.

After 2 trainings (T1: 3-5 days, T2: 10-12 days), the HH is certified through a questionnaire.

Maintenance and Churn

MS is given the responsibility to ensure the HH provides viewership data to us regularly. He visits the HH in case of complaints or irregularity to address the HH issues.

In any visit, he must also make sure if the HH is making use of the training imparted.

Also he is responsible for deinstallation in following cases.

  • HH is not interested in being a panelist
  • MDL is not interested anymore in the data from a HH
  • The HH has been a panelist for 4 years
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flow diagram for data processing

1
Watermarking with Channel ID & Timestamp by broadcaster(s)
1
2
Playout & Broadcast
1
2
TV Viewing
1
2
Recorded the identified watermark in BAR-O-Meter
2
1
Time slot viewing data
2
Eshtablishment Study
2
Programme/TVC details
2
Raw Data generation
1
Raw Data generation
2
Programme/TVC details
2
Eshtablishment Study
2
Time slot viewing data
1

1

1

2
2
Weighting and QC
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data

NEXT STEPS


55,000 HHs by 2019 to provide a complete consumer behaviour.

Meterology Data Limited (MDL) is a Metering Company that deploys and maintains meters in "panel households", to collect raw data of TV viewership.
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