• At the heart of it,
    At the heart of it,
    is raw data
    is raw data

    Data collected directly from the field, as they get generated in real time.

  • Beacons of truth
    Beacons of truth
    from all corners
    from all corners
    of india
    of india

    Neutral coverage of Indian geography across demography

    and socio-economy for the most

  • slidebg1
    7 FUNDAMENTALS GET
    7 FUNDAMENTALS GET
    RESULTS FOR YOUR
    RESULTS FOR YOUR
    BUSINESS
    BUSINESS

    Principles at the core of MDL’s existence shape our pristine,

    hardworking product.

What made us what we are?

In order to expand our reach, MDL was made a separate entity.

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Our current panel size 22k is one of the largest in the world. We aim to take it to 55k by 2019.

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What makes us tick? Bar-O-Meters.

The BAR-O-Meter, as we call it, is at the centre of MDL’s differentiation. Due to its technical simplicity MDL Bar-O-Meters cost 1/6th of historic meters. Continuous technical improvements aim to bring down the cost by half, in the near future.

11000 HH
additions/year
30/70
Rural to Urban
1/6
Meter Cost
400+
Field workforce

Where do I fish for Customers? Is she who I think she is, my audience? Who watches my show? Providing the basis for some of the most creative but non-judgmental answers for Indian Advertising & Broadcasting Industry.

DISTRIBUTION OF SHAREHOLDINGS

MDL is part of a joint Industry body made to measure the TV Audience and publish ratings to be used by the media industry.

Meterology Data Limited (MDL) is a Metering Company that deploys and maintains meters in 'panel households', to collect raw data of TV viewership.
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