THE WHEN WHO & WHAT

OF TV WATCHING

Meterology Data Limited (MDL) is a Metering Company that deploys and maintains meters in 'panel households', to collect raw data of TV viewership. MDL was formed as a new company to integrate services of BARC India (Broadcast Audience Research Council) through additional infrastructure(manpower and devices) of TAM (Television Audience Measurement) to meet the sample requirement posed by the government.

A seamless flow of accurate, unbiased knowledge, that powers and enriches the TV media business in India.
MDL, operating in India, currently has 22000 panels - a deployment with largest panel members in the world, collecting representative data from urban and rural corners of India. MDL uses indigenously manufactured sophisticated Bar-o-meters, beaming data through GSM networks for real-time collection. A network of field-staff, an array of electronic equipment and a robust Information Technology backbone supports the data collection. The indigenously manufactured Bar-o-meters cost 1/6th of the imported ones, and this significant cost advantage allows MDL to scale up its deployment speedily. MDL is looking at a massive network of 55,000 panel homes by the year 2019.

The collected data is processed by BARC India to offer media companies in India, valuable insight on Television watching patterns, habits and trends—that aids their decisions on programming, advertising and airing. A seamless flow of accurate, unbiased knowledge, that powers and enriches the TV media business in India.
A seamless flow of accurate, unbiased knowledge, that powers and enriches the TV media business in India.

vision

To provide World Class panel lifecycle management system to BARC India

mission

Provide 'As-Is Data' from field to BARC India for 55,000 household by 2019

Strategy

Manage the tasks efficiently through automation and optimize productivity of employees

BARC India’s driving force!

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MDL’s data is the fuel that powers BARC India’s offering to Media Companies. The high-octane information of this pure data is extracted, processed and shaped by BARC India and served to clients to decide their business path.

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logoblack

MDL is made up of seven intertwined strands which are fundamental to everything that it offers. Coiled together it becomes a lifeline for businesses it serves. The MDL logo is a geometric expression of sevenshapes, bound by laws of symmetry, coded for specific identity, and unified by singularity of purpose. It is inspired by TANGRAM, an ancient Chinese puzzle game, which recombines to produce thousands of creative expressions. Learn more about the MDL Logo here.

data

WHAT DO WE DO DIFFERENTLY?


The BAR-O-Meter, as we call it, is at the centre of MDL's differentiation. Due to its technical simplicity MDL Bar-O-Meters cost 1/6th of historic meters. Continuous technical improvements aim to bring down the cost by half, in the near future.

Meterology Data Limited (MDL) is a Metering Company that deploys and maintains meters in "panel households", to collect raw data of TV viewership.
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